Brand Standards

I developed the layout for this brand standards book for UNT Dining Services' tagline and primary brand. It became the loose template for all the following standards books our creative produced. While this brand had been in use and developed for a while, certain details such as spacing between logos and typographic examples had to be defined during the creation of this document.

Brand standards for It's About The Food logo –
A note that the standards in this book are guidelines, not stringent rules.
Page showing proper amount of negative space around the logos, as well as background options.
Second page defining the proper space between It's About the Food and UNT logos.
Examples of logos used on dining.unt.edu
Page showing how the logo can be cropped and altered to create patterns.
Examples of how the logo is used on various pieces of collateral.
Color guide for the brand.
Typography options for the brand.
Typographic examples.
Typographic examples – Page 2
Page showing how some colors for our allergens icons are pulled from the It's About The Food logo.
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